UIC MBA 마케팅수업 SYLLABUS.

 

 UIC MBA 마케팅 수업은 Kim Moon이라는 혹인 여교수였다. 예쁘고 젋었는데 임신중이었다. 이미 애가 4명있는데 다섯째를 임신 한 것이었다. 요근래 이렇게 다 출산하는 분을 못봐서 좀은 특이하다 싶었다. 수업도 좀 특이한 방식으로 했다.

 

개인적으로는 맨앞에서 눈을 마주치며 수업듣는 나를 좋아하며 네 이름을 자주 언급했는데 다른 애들에게는 리포트점수가 무지 박했고 나중에 리포트내용이 비슷했던 친구들은 학점에 큰 어려움을 겪기도 했다.

 

학점은 아래와 같은 기준으로 평가되었다.

2 Case Studies                                           20%

10 Practical Application Quizzes             10%     

Midterm Case Study                                 25%

Final Written Exam--In Class     15%

Final Group Outside of Class                   20%

Final Group Oral Presentation     10%

 

다양한 과정을 실수없이 따라가야 좋은 점수를 받을 수 있었다. 그런데 중간고사 사례연구 리포트에서 많은 학생들이 매우 낮은 점수를 받았다. 여기서 점수차를 끝끝내 극복하지 못해 학점을 잃은 친구들이 많았다.

 

나는 이때 모니카와 잉과 같은 조였는데 환상의 팀웍을 발휘하며 교수님의 사랑을 독차지하며 멋지게 프리젠테이션을 끝냈다. 물론 학점은 A를 받았다.

 

조금은 특이하고 컨셉을 맞추기 어려운 교수엿으나 나한테는 참 잘해주었던 것 같다. 우리 수업이후에 출산휴가를 들어갔다.

 

아래는 그 마케팅수업의 SYLLABUS이다.

 

 

UNIVERSITY OF ILLINOIS at CHICAGO

                             Spring 2010

 

Marketing 500 (29359)                                                        Professor: Kim Moon

Principles of Marketing                                                       Office: UH 2222/Phone: 413-9362

Course Time:  M W F 3:00-4:30                                                    Office Hours: By Appointment

Taft 120                                                                                            Email: kimmoon@uic.edu

TEXT:

Philip Kotler, A Framework for Marketing Management, 4^th Ed. Pearson Prentice Hall, 2009

 

COURSE DESCRIPTION:

This survey course is intended to provide you with a broad overview of marketing concepts, tools and methods of analysis. As an introductory course, not all topics can be covered in depth; instead, the aim is to give you exposure to the most important aspects of marketing, providing a solid foundation upon which to build. At the conclusion of this course, you will be equipped with basic knowledge of the principles of marketing necessary for functioning in business.

 

PURPOSE:

The course has a managerial orientation.  Students take an analytical approach and apply principles to solve “real world” problems. This course seeks to bridge the gap between marketing management theory and practical application. 

 

CORE COURSE OBJECTIVES:

· To enhance your knowledge of marketing as a strategic unit within a firm, including further development of

   your ability to develop a marketing strategy.

· To improve your aptitude for decision-making as it specifically relates to the marketing management

    tasks.   

 

COURSE REQUIREMENTS

Regular and on-time attendance

Completion of assigned reading before each class

Participation in classroom discussions and meetings outside of class

Satisfactory completion of all assignments and examinations

 

COURSE STRUCTURE:

The course will be taught in weekly modules as per the attached course calendar.  Each class will begin with a lecture and a group assignment to allow students to apply the principles learned from the lecture. Students will then be asked to report out on their group discussion. Students are responsible for reading the key concepts and chapter questions in the text prior to coming to class. However, copies of the lecture will be posted on Blackboard.

 

ASSIGNMENTS:

Students are responsible for textbook reading assignments and questions, in-class quizzes case studies, one midterm and a three-part final.  The midterm consists of multiple choice questions from an actual case study.  The final will be a case study that will leverage the marketing principles learned in course.  It will be completed in three parts: (1) The first part will be completed individually in class during final’s week. (2) The second part is a written case analysis.  You will work with a small group of people from the class to complete the group assignment. (3) Your group will make a 5-minute presentation using a collage of photos.

 

 

 

 

GRADING CRITERIA:

The letter course grade is determined by computing the following weights and numerical points for individual assignments: 

 

2 Case Studies                                           20%

10 Practical Application Quizzes             10%     

Midterm Case Study                                 25%

Final Written Exam--In Class     15%

Final Group Outside of Class                   20%

Final Group Oral Presentation     10%

 

GRADING SCALE:

90%-100%                                   A

 

80%-89%                                     B

 

70%-79%                                     C

 

60%-69%                                     D

 

Below 60%                                  F

 

LATE ASSIGNMENT POLICY: You will lose 10% of your points for every day your assignments are late. Assignments will not be accepted after 2 days from the due date. If you miss an in-class assignment, the penalty is 20% for every day your assignment isn’t completed. If you know you will be absent, you may complete assignments before the due date.

 

COURSE CODE OF CONDUCT:

This course follows the guidelines set forth in the CBA code of honor.  All assignments with the exception of the Final Group project are to be prepared individually with no collaboration from other members in the class.  Any violation of this code of conduct will be subject to the University guidelines. THE HIGHEST GRADE YOU WILL RECEIVE WILL BE A “C”, IF YOU ARE CAUGHT VIOLATING THIS POLICY. Please refer to the CBA handbook for more information.

 

USE OF COMPUTERS AND CELL PHONES:

The use of cell phones is prohibited in the classroom at all times (unless you would like to take photos).  The use of computers will be prohibited for the first half of the semester. The need to use computers to take notes is unnecessary, as lecture notes will be provided to students. The instructor will let you know when you will need your computers. If you violate this policy by checking email, texting or making phone calls in class, you will lose 2 points for every violation.

 

 

 

COURSE CALENDAR (Subject to Change):

DATE	LECTURE	VIDEOS & CASES	ASSIGNMENT DUE
W/O 3/8	SYLLABUS REVIEW/CHAP 1
	CHAP 2: STRATEGY
	CHAP 3: DEMAND, ENVIRONMENT	Quiz
W/O 3/15	NO CLASS: LOG onTO BLACKBOARD		CHAP 5: DISCUSSION
	CHAP 6: BUSINESS MARKETS	Quiz
	CHAP 7: SEGMENTS/TARGETS
W/O 3/22	CHAP 4: CUST VALUE/LOYALTY		CASE I DUE
	CHAP 8: BRAND EQUITY
	CHAP 9: POSITIONING/COMPETITION	Quiz
W/O 3/29	REVIEW CASE I
	REVIEW MIDTERM CASE	Quiz	MIDTERM CASE DUE
	NO CLASS
W/O 4/5	CHAP 10: PRODUCT LIFE CYCLE	Quiz
	CHAP 11: MANAGING SERVICES
	CHAP 12: PRICING STRATEGIES	Quiz
W/O 4/12	FINAL GROUP MEETINGS		CASE II DUE
	CHAP 13: MARKETING CHANNELS	Quiz
	NO CLASS
W/O 4/19	CHAP 14: RETAILING/WHOLESALING
	CHAP 18: GLOBAL ECONOMY	Quiz
	REVIEW CASE II
W/O 4/26	CHAP 15: INTEGRATED MARKETING	Quiz
	CHAP 16: MASS COMMUNICATION
	CHAP 17: PERSONAL COMMUNICATION
W/O 5/3	REVIEW FINAL EXAM	Quiz
	FINAL WRITTEN EXAM-IN CLASS
	FINAL ORAL PRESENTATIONS		CHARCOAL

 

 

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